Rebranding

Why?

No one knows their business better than the owner and managers.
Over the course of working with you, we become part of your team and want to fall in love with your business as much as you do. We need to learn about your company, get to like it, and through that, build a platform to launch your brand rocket.

What we do? 

We ask the right questions, feel out the pains and growth points of the brand, explore what's out there right now and what we'll strive for together

What you get? 

You get introduced to the project team and a detailed plan for how to proceed.

Why?

Creating a brand strategy without research, is as ineffective as sending a rocket into space without doing all the pre-launch tests and checks.

What we do? 

We analyze three main segments:

• Competitors: we find out who's who in the market now, what's their strength and weakness, trends, indirect competitors and threats.
• Audience: we explore who is your audience and who is not. We conduct interviews to identify motives, barriers and fears. Then we create a portrait and segmentation of your customer. You can’t be loved by everyone, so we help you find your own fan club.
• Brand audit: you let us into the universe of your company and product. We study the product, explore it from all angles, look inside. It's like preparing for a rocket launch, where we study the weather conditions, prepare and test the hardware, look at the technological data to understand your company's ship. And we conduct interviews with employees, current customers, and management.

Depending on the goals, we do additional research, work with focus groups and apply neuromarketing.

What you get? 

Comprehensive research and analysis of the main brand characteristics, unique advantages as well as a platform for creating a future strong brand strategy that will determine how the brand will develop in the next coming years.

Why?

A brand platform is the foundation for building your image. It helps create the image of the future brand - to find its main idea, unique advantages and key characteristics.

What we do?  

We form the essence and mission of the brand.

We define values - the mission and promise to the audience. We develop uniqueness, character and communication.

We find functional and emotional benefits as well as reasons for trust to meet audience needs.

What you get? 

A holistic, harmonious picture of brand understanding. A set of the right product associations and a basis for communication with the target audience.

Why?

80% of information about the world around us is perceived through vision. That’s why the audience and the brand connect emotionally at the level of visual contact. A unified visual world from logo to Instagram page design increases brand recognition and customer's emotional attachment.

What we do? 

We hold a design session with a discussion of wishes.

After diving in and brainstorming we find ideas that can reflect the values of the brand. We reveal the ideas through key elements: sign, logo, colors, fonts, branding elements.

What you get? 

Two or three design concepts according to the internal feeling of the brand.

Why?

A communications strategy is part of a brand's strategy to attract attention, build relationships and persuade people to buy. The strategy answers questions such as why and what story about the brand and the company we want to tell, to whom and how. It shapes the right image of the brand.

What we do? 

At this stage, we go back to research to determine where our target audience lives, what their barriers are and how their path to purchase goes. We understand the brand touchpoints and formulate a strategy for each channel.

What you get? 

A well-designed content ecosystem and advertising campaigns with detailed descriptions of channels and messages.

Plus annual communication timeline with a media plan.

Why?

As a rule, strategy implementation is a long and complex process. Effective strategy implementation requires specific actions to achieve planned results and sometimes the team needs support to implement all the steps and processes.

What we do? 

We analyze the situation for further optimal resource allocation. We identify all areas and promotions where we will ensure strengthening of positions and select specialists.

What you get? 

A clear plan for implementing the strategy and an analysis of the effectiveness of the actions during the first month of implementation.

Timeframe: one month of maintenance.

Why?

To make sure your ads are effective and deliver your message to your target audience.

What we do? 

Define a unique campaign idea and formulate a campaign strategy. We choose the means of advertising, create advertising design and write advertising texts.

What you get? 

Ready advertising materials.

Timeframe: depends on the task