Rebranding

100+ projects in 40 industries in 10 countries
We did branding for Auchan, Morshynska, Roshen, Metinvest, Ukrainian Hockey League.
Let’s discuss your project.
We find reasons why customer’s ❤️ beats louder when they 👀 your brand.
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How we make it happen?

Strategic Session

Why?

No one knows their business better than the owner and managers.
Over the course of working with you, we become part of your team and want to fall in love with your business as much as you do. We need to learn about your company, get to like it, and through that, build a platform to launch your brand rocket.


What we do? 

We ask the right questions, feel out the pains and growth points of the brand, explore what's out there right now and what we'll strive for together


What you get? 

You get introduced to the project team and a detailed plan for how to proceed.

Research

Why?

Creating a brand strategy without research, is as ineffective as sending a rocket into space without doing all the pre-launch tests and checks.


What we do? 

We analyze three main segments:

  • Competitors: we find out who's who in the market now, what's their strength and weakness, trends, indirect competitors and threats.
  • Audience: we explore who is your audience and who is not. We conduct interviews to identify motives, barriers and fears. Then we create a portrait and segmentation of your customer. You can’t be loved by everyone, so we help you find your own fan club.
  • Brand audit: you let us into the universe of your company and product. We study the product, explore it from all angles, look inside. It's like preparing for a rocket launch, where we study the weather conditions, prepare and test the hardware, look at the technological data to understand your company's ship. And we conduct interviews with employees, current customers, and management.

Depending on the goals, we do additional research, work with focus groups and apply neuromarketing.


What you get? 

Comprehensive research and analysis of the main brand characteristics, unique advantages as well as a platform for creating a future strong brand strategy that will determine how the brand will develop in the next coming years.

The brand platform

Why?

A brand platform is the foundation for building your image. It helps create the image of the future brand - to find its main idea, unique advantages and key characteristics.


What we do?  

We form the essence and mission of the brand.

We define values - the mission and promise to the audience. We develop uniqueness, character and communication.

We find functional and emotional benefits as well as reasons for trust to meet audience needs.


What you get? 

A holistic, harmonious picture of brand understanding. A set of the right product associations and a basis for communication with the target audience.


Visual Concept

Why?

80% of information about the world around us is perceived through vision. That’s why the audience and the brand connect emotionally at the level of visual contact. A unified visual world from logo to Instagram page design increases brand recognition and customer's emotional attachment.


What we do? 

We hold a design session with a discussion of wishes.

After diving in and brainstorming we find ideas that can reflect the values of the brand. We reveal the ideas through key elements: sign, logo, colors, fonts, branding elements.


What you get? 

Two or three design concepts according to the internal feeling of the brand.

Communications Strategy

Why?

A communications strategy is part of a brand's strategy to attract attention, build relationships and persuade people to buy. The strategy answers questions such as why and what story about the brand and the company we want to tell, to whom and how. It shapes the right image of the brand.


What we do? 

At this stage, we go back to research to determine where our target audience lives, what their barriers are and how their path to purchase goes. We understand the brand touchpoints and formulate a strategy for each channel.


What you get? 

A well-designed content ecosystem and advertising campaigns with detailed descriptions of channels and messages.

Plus annual communication timeline with a media plan.

What’s next??

Implementing and maintaining strategies

Why?

As a rule, strategy implementation is a long and complex process. Effective strategy implementation requires specific actions to achieve planned results and sometimes the team needs support to implement all the steps and processes.


What we do? 

We analyze the situation for further optimal resource allocation. We identify all areas and promotions where we will ensure strengthening of positions and select specialists.


What you get? 

A clear plan for implementing the strategy and an analysis of the effectiveness of the actions during the first month of implementation.

Timeframe: one month of maintenance.

Advertising Campaign

Why?

To make sure your ads are effective and deliver your message to your target audience.


What we do? 

Define a unique campaign idea and formulate a campaign strategy. We choose the means of advertising, create advertising design and write advertising texts.


What you get? 

Ready advertising materials.

Timeframe: depends on the task



Cosmic cases

  • about us
  • about us
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  • about us
  • about us
  • about us
  • 5 years
  • 7 designers
  • 100+ projects
  • 40 industries
  • 20 international projects

We’ve got launch methods
for every business

Corporate Brand
This package is best for
B2B Companies, Service Providers, Product Solutions, IT and Corporations
Goals:
  • Help companies instill the right feel and perception of their brand concepts in the end user’s heart
  • Manifest the company as a reliable and trustworthy partner on B2B market
  • Design the brand image of a caring and productive employer
  • Develop brand communication strategies for each target group

How we do that:
  • We hold a Strategic Session
  • Research your market, target audience and audit your brand legacy
  • Create the customer’s portrait
  • Build the brand platform: brand personality / superpower/ mission / positioning and other key points.
  • Develop authentic corporate style.
  • Shape the communication strategy
  • Supervise implementation
  • Design brand book
Product Brand
This package is best for
B2C, FMCG, products and commodities craving to be sold
Goals:
  • Empower trademarks with distinctive qualities, values and features to stand out from the crowd
  • Formulate the precise image of a product
  • Develop brand communication strategy using the exact language spoken by each target group

How we do that:
  • We hold a strategic session
  • Research your market, target audience and review brand legacy
  • Create the customer’s portrait
  • Build the brand platform: brand personality / superpower/ mission / positioning and other key points.
  • Develop authentic corporate style.
  • Shape the communication strategy
  • Supervise implementation
  • Design your brand book
Retail Branding
This package is best for
Retail Sales: shops, boutiques, trade centers and shopping malls, niche stores, sales salons and other retailers
Goals:
  • Tailor merchandising strategies
  • Design interior for the right feel and perception of the brand
  • Map out customer navigation
  • Build the discount system
  • Create strategies to increase brand loyalty and LTV

How we do that:
  • We hold a Strategic Session
  • Research your market, target audience and audit your brand legacy
  • Create the customer’s portrait
  • Build the brand platform: brand personality / superpower/ mission / positioning and other key points.
  • Develop authentic corporate style.
  • Shape the communication strategy
  • Supervise implementation
  • Design your brand book
HoReCa
This package is best for
Cafes, Restaurants, Hotels and other hospitality businesses.
Goals:
  • Develop distinctive and remarkable concept design
  • Plan interior to create the proper atmosphere and right perception of the positioning
  • Create SMM strategy to attract new visitors and deliver authenticity to the target audience
  • Implement aroma marketing to evoke needed feelings and magnetize customers

How we do that:
  • We hold a Strategic Session
  • Research your market, target audience and audit your brand legacy
  • Create the end user’s profile.
  • Build the brand platform: brand personality / superpower/ mission / positioning and other key points.
  • Develop authentic corporate style.
  • Shape the communication strategy
  • Supervise implementation
  • Design your brand book
100+ projects in 40 industries in 10 countries
We did branding for Auchan, Morshynska, Roshen, Metinvest, Ukrainian Hockey League.
Let’s discuss your project.
We find reasons why customer’s ❤️ beats louder when they 👀 your brand.
Введите имя
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Our manager will contact you within 15 minutes

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See who’s on the orbit already

NIVEA
Моршинська
Metinvest
Верес
МАУ
Roshen
УКрзализниця
Доминос
Sniezka
Геркулес
UHL
Corum Group
Пицца
РЕККИТТ БЕНКИЗЕР УКРАИНА
Эпицентр
ПРООН
Zlato
Файно Маркет

Для чего нужен ребрендинг

Ребрендинг - это стратегическое решение и оно не берется с ниоткуда. Основные причины для ребрендинга: изменение структуры компании, выход на новый рынок, изменение характера и ценностей, отдалиться от прошлого негативного опыта потребителя с брендом. 

Подводя итоги. Ребрендинг бренда – новый этап в жизни компании. Ребрендинг компании понесёт за собой обновления: позиционирование, дизайна и коммуникации.

 

Чем ребрендинг отличается от редизайна? 

Ребрендинг - это изменение основ бренда, а редизайн – изменения лишь облика. Также редизайн является частью ребрендинга, но при этом редизайн можно воплотить без глобальных изменений в компании. К примеру, редизайн логотипа не несет изменение в характере и ценности бренда. 

 

Как проходит ребрендинг бренда

Ребрендинг мало чем отличается от брендинга. Казалось бы две разные услуги, но с одной целью – создание нового бренда. Только в случае брендинга всё придумывается с нуля, а при ребрендинге – меняется уже существующий характер, ценность, айдентика компании. Теперь поэтапно разберемся как будет проходить ребрендинг с нами:  

 
  • Стратегическая сессия 

На ней наши специалисты и представители бренда будут обсуждать: “Где мы сейчас?”, “Куда мы идём?”, “Какой конкретный план?”.

 
  • Маркетинговое исследование рынка 

Наши стратеги будут уделять своё рабочие время на исследование рынка предоставленного продукта. 

 
  • Анализ продукта

Всей командой будет изучать ваш продукт и узнавать про преимущества и недостатки. 

 
  • Портрет потребителя 

Узнаем все боли, мотивы, барьеры потенциального покупателя, чтобы в дальнейшем можно было их решит и использовать для рекламных кампаний. 

 
  • Проработка фундамента бренда

Предложим совсем иную личность, миссию, позиционирование бренда, соответствующим вашим запросам.

 
  • Ребрендинг или редизайн логотипа 

В зависимости от поставленной задачи мы разработаем либо полностью новый логотип либо видоизменим уже существующий. 

 
  • Ребрендинг или редизайн айдентики 

Узнаваемость бренда зависит от всех маленьких деталей. Поэтому ребрендинг айдентики неотъемлемая часть большого процесса. 

 
  • Ребрендинг брендбука

Все изменение вносим в актуальный для бренда брендбук. 

 
  • Разработка стратегии продвижения бренда 

После всех обновлений и утверждений. Разрабатываем план действий для продвижения. 

 
  • Разработка коммуникации бренда 

Обновленный бренд, должен по-новому общаться с клиентами. Для этого команда стратегов создает иную тональность и прописывает правила общения. 

 

Сколько стоит ребрендинг

Одним из преимуществ работы с нами является стоимость услуг. Так как наш штат работает в онлайн формате, вам не нужно платить за аренду офиса и прочих вещей, которые должны в нем быть. Соответственно стоимость ребрендинга или редизайна – меньше. Более конкретная информация станет известна после целостной картины и первого созвона в зуме. 

 

Мы готовы взяться за ребрендинг вашего бренда!

Минимум за 8 недель мы вместе пройдем все вышеперечисленные этапы и придем к логическому завершению. За нашей спиной 7 лет опыта в разработке бренда и более 165 успешно выполненных брифов. Поэтому уверены, что справимся и с вашей задачей! 

Good morning! Do you want to get a quick calculation of your task?
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