Perhaps it would be difficult to find such a person who would not recognize at first sight the Quicky Rabbit, which drinks a chocolate cocktail or a clown who meets guests at the entrance to every McDonald's. Such advertising characters help to make the image of any brand bright and memorable.
What is a corporate character?
Advertising character (brand-character, image-building or corporate) is one of the fundamental moments in creating a well-established image of the company, its brand and advertising symbol. It is any fictional hero which, with the help of its appearance, personifies the key concept of the organization's activities. The corporate character helps to raise awareness and in a sense "revitalizes" the company.
The most important mission in a character design creation is to reach the target audience thinking accurately, so that this character could evoke certain associations and establish strong communication links with the consumer. However, creating the character’s appearance only will not help the public "make friends" with the brand.
The branding agency Gagarinstudio owns all the knowledge related to the details of human psychology. That's why you can order an advertising character design, which will be endowed with those characteristics and habits the customer ordered and at the same time the price will be acceptable. A corporate character will help you to convey the target audience exactly that message you would like to.
In our studio you will receive a smart character creation during the production of the corporate identity, which will allow you:
- to achieve the customers warm;
- to form a loyal attitude toward yourself;
- to single out your company against others.
BRAND CHARACTERS VARIETY
Our client are offered several types of advertising characters, so before you order the design of their creation, you will need to choose sides:
- The image of a character. Who does not know the strongman from the packaging of green peas or bearded Santa from Coca-Cola? They are easily recognizable almost all over the world and have gained their recognition.
- Emotional image. They are heroes, whose purpose is the certain emotional reaction of the consumer. For example, All of them make us be joyful and light hearted. A hero can be of a negative nature, for example: microbes in Domestos, or viruses and bacteria from pharmaceuticals.
- A character as a helper. Of course, the most striking example is kind and caring Mr. Proper, who has been helping housewives to cope with dirt for half a century.
- A character as a friend. This kind advertising character, as a rule, is developed and created for children's audience. For example, a rabbit from "Nesquic" or Ronald McDonald.
STAGES OF CORPORATE CHARACTER CREATION
Gagarinstudio has been offering design and branding services for more than 6 years. During that period of time, the market has managed to know about us, like about real professionals in this business. For each order an individual approach is developed. So, during making a corporate character order, we implement it in several stages:
- We analyze the brand itself. It is very important to collect all the data in order to know what the target customer looks like and what he expects from you.
- The initial data analysis. Marketing expert think over terms and the way to show people the character and the way colors will be combined in it.
- Thinking about hero's appearance.
- Facial expressions and gestures creation.
- Final drawing.
The price of a corporate character design will depend on the options quantity you will need to choose.
If you need an advertising character that will create an emotional attachment to your company, make positive links with very your products and leave pleasant memories about them on the subconscious - ask Gagarinstudio for help. We can design an advertising character in Ukraine at an resonable cost.